2012 China Luxury Goods Market Depth Survey Report

2012 China Luxury Goods Market Depth Survey Report

[Report Title]: 2012 China Luxury Goods Market Depth Survey Report

[Keywords]: Luxury Goods

[Delivery]: EMAIL

INTRODUCTION:

The "2012 China luxury goods Market Survey Research Report" is an interpretation and prediction of current market situation of luxury goods in China . It is designed to help enterprises and investors who have entered or are going to enter the Chinese market to grasp the in-depth current market situation . It could help the clients to make the right investment and management decisions.

The "2012 China luxury goods Market Survey Research Report" covers the basic situation of market , the external development environment , production and marketing, import and export, key production enterprises , regional development, consumer research, market forecasting, etc.

CHINACIR's China market survey research reports based on the data and materials of National Bureau of statistics , State Information Center, industry associations , the General Administration of Customs , the Ministry of Commerce and other authoritative professional research institutions , combined with a lot of one hand survey data materials . The report contains great reference value for foreign enterprises and investors.

[REPORT CONTENTS]


Chapter 1 Overview of China luxury goods market

Section 1 Related concepts of luxury goods

1. Brief introduction of luxury goods

2. The classification of luxury goods

3. Quality index of luxury goods


Section 2 Main functions and applications of luxury goods


Section 3 Main technology analysis of luxury goods

1. Overview of luxury goods production technology

2. Introduction of the main production technology of luxury goods


Chapter 2 2010-2012 China development environment analysis of luxury goods

Section 1 2010-2012 China economic environment analysis

1. Macro economic

2. Industry status

3. Fixed assets investment


Section 2 2010-2012 Policy environment analysis of China luxury goods industry's development

1. Analysis of policy impact of the industry

2. Analysis of the relevant industry standards


Section 3 2010-2016 Industry social environment analysis of China luxury goods development


Chapter 3 2010-2012 China luxury goods market analysis

Section 1 2010-2012 Operation status analysis of China luxury goods market

1. Production status analysis of domestic luxury goods

2. Market demand analysis of domestic luxury goods

3. Market price analysis of domestic luxury goods

4. Market capacity/scale analysis of China luxury goods


Section 2 2010-2012 Market development status analysis of China luxury goods industry

1. Current situation of domestic luxury goods industry

2. Influence factors analysis of China luxury goods industry

3. The domestic luxury goods industry's problems


Section 3 2010-2012 Development countermeasures analysis of China luxury goods market


Chapter 4 2008-2012 China import and export data monitoring analysis of luxury goods

Section 1 2008-2012 China import data analysis of luxury goods

1. Import quantity analysis

2. Import amount analysis


Section 2 2008-2012 China export data analysis of luxury goods

1. Export quantity analysis

2. Export amount analysis


Section 3 2008-2012 Average unit price analysis of the import and export of China luxury goods


Section 4 2008-2012 Countries and regions' analysis of China import and export of luxury goods


Chapter 5 China regional market analysis of luxury goods

Section 1 North China market

1. Regional production status

2. Demand condition

3. Landscapes of regional competition


Section 2 Mid-south market

1. Regional production status

2. Demand condition

3. Landscapes of regional competition


Section 3 East China market

1. Regional production status

2. Demand condition

3. Landscapes of regional competition


Section 4 The Northeast market

1. Regional production status

2. Demand condition

3. Landscapes of regional competition


Section 5 Southwest market

1. Regional production status

2. Demand condition

3. Landscapes of regional competition


Chapter 6 Market research and analysis of the users of luxury goods in China

Section 1 luxury goods users' cognition


Section 2 luxury goods users' concerned factors

1. Function

2. Quality

3. Price

4. Appearance

5. Services


Chapter 7 2010-2012 Competition pattern analysis of China luxury goods market

Section 1 2010-2012 Competition situation analysis of China luxury goods industry

1. Market competition degree analysis

2. Product price competition analysis of luxury goods

3. Technology competition analysis of luxury goods industry

4. Brand competition analysis of luxury goods industry


Section 2 Competition advantage and disadvantage analysis of luxury goods


Section 3 2010-2012 Industry concentration analysis of China luxury goods industry

1. Market concentration analysis

2. Regional concentration


Section 4 2010-2012 Enterprises' competitive strategy analysis of China luxury goods industry


Chapter 8 2010-2012 Key manufacturers analysis of China luxury goods industry

Section 1 Company A

1. Company's profile

2. Product composition

3. Production and sale statistics

4. Recent development planning

5. Products regional structure


Section 2 Company B

1. Company's profile

2. Product composition

3. Production and sale statistics

4. Recent development planning

5. Products regional structure


Section 3 Company C

1. Company's profile

2. Product composition

3. Production and sale statistics

4. Recent development planning

5. Regional structure of products


Section 4 Company D

1. Company's profile

2. Product composition

3. Production and sale statistics

4. Recent development planning

5. Products regional structure


Section 5 Company E

1. Company's profile

2. Product composition

3. Production and sale statistics

4. Recent development planning

5. Products regional structure


Chapter 9 2010-2012 Industry chain analysis of China luxury goods industry

Section 1 Upstream industry analysis

1. Upstream industry development status

2. Upstream industry development trends

3. Upstream influences of luxury goods industry.


Section 2 Downstream industry analysis

1. Downstream industry development status

2. Downstream industry development trends

3. Downstream influences of luxury goods industry.


Chapter 10 2012-2016 China luxury goods market development trends analysis

Section 1 2012-2016 China luxury goods development trends analysis

1. Technology development directions analysis of luxury goods

2. Industry prospect analysis of luxury goods industry


Section 2 2012-2016 Forecast analysis of China luxury goods market

1. Forecast analysis of market supply of luxury goods

2. Forecast analysis of the demands of luxury goods

3. Prediction of import and export of luxury goods


Section 3 2012-2016 Profit forecast analysis of China luxury goods industrial market

Chapter 11 2012-2016 Investment opportunities and risk analysis of China luxury goods industry

Section 1 2012-2016 Investment environment analysis of China luxury goods market


Section 2 2012-2016 Investment opportunity analysis of China luxury goods market

1. Regional investment analysis of luxury goods industry

2. Investment potential analysis of luxury goods industry


Section 3 2012-2016 Investment risk analysis of China luxury goods market

1. Market operation risk

2. The technical risk

3. Policy risk

4. Enter and exit risk


Charts:

Chart Classification of luxury goods

Chart China quality index of luxury goods

Chart Application field distribution of China luxury goods

Chart Mainstream production process of China luxury goods

Chart 2008-2011 China GDP growth statistics

Chart 2008-2011 Income growth statistics of chinese dwellers

Chart 2008-2011 Consumption statistics of China residents

Chart 2008-2011 China investment statistics of fixed assets

Chart 2007-2011 Review of related policies of luxury goods

Chart Related industry standards of China luxury goods products

Chart 2007-2012 Production and sales statistics of luxury goods

Chart 2007-2012 China luxury goods market size / scale statistics

Chart 2007-2012 China import quantity statistics of luxury goods

Chart 2007-2012 China import amount statistics of luxury goods

Chart 2007-2012 China export quantity statistics of luxury goods

...


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Selecting the Right Local Distribution Partners in China

One of the fastest and less risky ways to enter the China market is to leverage on Chinese distributors to sell your products in China. However, your market success will be highly dependent on the distributor to do the right things in right way.

Therefore the first step is to select the right distribution partner who can support your market entry to China. Sourcing for potential distributors can be done in various means. Firstly, through recommendations from another firm already established in China, trade shows in China, established matching websites or lastly through Chinese market research consulting firms.

In the past, foreign firms can appoint Hong Kong distributors to act as their distributors in China. Furthermore, payment may be easier to transfer out of Hong Kong, but with China being more open, there is more incentive to go straight into China then to Hong Kong.

It is important to note that most distributors do not have nationwide distribution coverage but rather on a regional basis with Bohai Gulf, Yangtze River Delta and the Pearl River Delta as the commercial regional centres. For instance, Bohai Gulf - cover the cities of Beijing, Tianjin and the provinces of Liaoning, Shandong and Hebei.

You can use the following factors as a reference for a good distributor:

1. A strong and stable financial background
2. Quality sales staffs / English speaking staffs
3. Shows enthusiasm for your products
4. Strong relationship with an import/export agency
5. Right business direction for its distributorship
6. Appropriate storage of your products

In your visit to China to meet the potential distributors, you may wish to check out the kind and the number of distribution points or outlets it covers, their marketing abilities and their after sales service support. You may consider having a different distributor covering each region with different marketing strategies involving pricing and marketing channels.

It is of most importance that the distribution contract is detailed and understood due to a lack Chinese law in relation to supplier and distributor partnership. Contracts signed in China are often in Chinese. It is safer to have a qualified law firm review any translated documents or even English ones especially with contracts. Contract should have the following:

1. Guard against exclusivity
2. Agreement on the volume targets
3. Goods exchange and payment terms

4. Escape clauses based on performance reviews
5. Cover intellectual protection


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Email: en@chinacir.com.cn      

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Analysis of the success and failure of doing business in China

Why some foreign-funded enterprise became successful when entering the China market while others fail, and why some grow relatively faster than the rest? Reasons to explain all these are complex and varied. The following factors can determine how well or bad foreign-funded enterprise fare in China:
1. Establishment and implementation of enterprise's development strategy. In China, successful MNCs and foreign-funded enterprise will definitely implement long-term development strategy, adopting a long-term outlook for their business, unlike other unsuccessful companies which do not look far and only concentrate on short-term gains. Besides adopting a development strategy that is of long time horizon, the strategy will need to be a flexible one as market conditions are constantly changing due to the presence of globalization. The enterprise need to be flexible as to react immediately to any changes without affecting its business operations.
2. Leadership of the top management plays a decisive role in deciding the success of the company. In face of greater competition brought about by globalization, management today will need to possess stronger judgment, decision ability, adaptability and greater foresight. Ability to look far is crucial as one need to be able to foresee unforeseen circumstances in order to be ready at all times to react to any changes.
3. Form key competitiveness for the enterprise, and grow together with the economy. Treat your staff with an open heart, cultivate the enterprise’s values and vision constantly into them to foster togetherness within the organization and strengthen the organization’s strengths. .
4. Build and strengthen the institutional framework and economic system of the enterprise. MNCs usually will establish main or Asian headquarters in key cities in China. Beside that, research and development centre, training centre and logistic base will also be built. Therefore it is vital for the organization to have a strong organization structure dealing with its cash flow, flow of information and manpower movement in order to ensure its success in China
5. It is essential for the foreign-funded enterprises to understand the China’s culture, especially regarding the culture of Guangxi (relationship), so as to be able to gain the popularity and trust of China population. With a good relationship, business can become smoother and probability of failure will be greatly reduced. Stronger bonds can also be built with the customers, suppliers and partners.


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How to do business in China

It is not surprising at all when many foreign investors complained when they do business in China. Many wondered why their years of experience in the business world could not be applied in China immediately. Doing business is about building mutual trust and benefit amidst establishing relationship with people. If you do not understand your counterpart well, it will be quite difficult to establish good cooperation with him/her. An old Chinese saying goes: know yourself and your enemy well and you can fight a hundred battles without any fear of defeat. This greatly emphasized the importance of knowing and understanding your counterpart.
Modern economic model differ greatly from the traditional one, whereby people in the past ‘fight’ till the last man standing. Today, people seek to achieve a “win-win” situation, and pursue long-term trade cooperation under a fair and healthy competition environment. Understanding factors such as China’s history, humanity and culture will be the key to investors’ success in China. As Western thinking and China’s traditional values do differ, encountering the culture differences is therefore inevitable, thus a better understanding of the cultural differences is necessary when doing business in China:
1. Learn how to handle Guangxi (relationship)
In China, Guangxi (relationship) is a complicated field. Establishing relationship with others does not mainly deal with achieving own self-interests or personal goals. A special feature of doing business in China will be that Guangxi (relationship) in China will have to include relationship with the government body, investors, partners and even relationship with your own staff. China government plays a large role in administrating the investment in China. This is because China is a socialist state; the economy is still largely controlled and managed by the government, so when doing business in China, it is important for foreign investors to learn to coordinate with the China government. At the same time, seeking a suitable local partner may be a shortcut and helping hand in developing your business in China market.
2. How to prevail over competition
China, at the moment, can be said to be a big, open market, and the ability to prevail over competition is a very important issue today. Investors should fully realize and maximize one's advantages. Some investors are afraid that the China’s imitation products will hurt the sale of their products. Even though this symptom is worrying, however in a free and competitive market, it will always be one that has the superior quality that will not be afraid of competition and will prevail eventually. China market is constantly undergoing standardization, and the China government has vowed to protect the quality of the market.
The Vice-Minister of the Ministry of Foreign Trade and Economic Cooperation had previously stated in his speech that being a member of the World Trade Organization, China government will continuously rectify and standardize the economic structure of the market, and will persistently crack down illegal acts of producing counterfeit products. Technology level in China is still relatively lagging behind, thus foreign investors should fully make use of their advantages in technology and expertise to produce high-quality products and services. One should not be over worried about the negative impact brought about by new counterfeited products. Continuous development of one’s technology and emphasizing on innovation will be the key to success.
3. Route for Investment
There are three options to take when make investments in China, mainly: wholly foreign-owned enterprise, Chinese-foreign cooperative enterprise and Sino-foreign joint venture. Which option to take will have to depend on factors such as the investors' investment direction, investment environment, and the amount of investment to be undertaken. Generally speaking, wholly foreign-owned enterprise require examination and approval from many government bodies and this process can be quite hassle and time-consuming. Government procedures for establishing Chinese-foreign joint venture and contractual joint ventures will be even more and the process will require even more from more government bodies. Thus Sino-foreign joint venture appears to be the ideal investment option as less governmental procedures and authorization time will be required. Possibility of encountering hiccups will be smaller.


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MSN: chinacir2012@hotmail.com